The New York City store would be designed by Spanish artist-designer Jamie Hayon. The brand views this expansion to be an important step in creating and establishing a presence in United States. Also, the boutique is being designed such as to compliment the sophistication and taste of the American woman.
The brand embraces design sensibilities which blend in the Indian heritage, taken from the founder Nirav Modi’s affinity towards poetry and art. The jewellery is a work of combining design and artistic sensibilities with the best and finest gems from the world, and perfection to the core. Also, it gains a differentiation of being only one amongst two retailers in the US to offer Argyle Pink Diamonds, reports say. The new store will offer the exclusive Nirav Modi designs which include the Constellation necklace (made with more than 94 carats of Round Brilliant diamonds embedded into a thin frame of 18K white gold), the signature NIRAV MODI expandable diamond ‘Embrace bangles’ and the MughalTM collection, reports add. The brand also plans to launch a boutique in Hong Kong at luxury mall, Elements in Tsim Sha Tsui, reports add.
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