20 Mar 2019
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LFW Teams Up with DPA to Give Platform to Diamond Jewellery Design Talent
As part of 'The Real Cut', emerging designers associated with iconic jewellery brands will for the first time showcase their work at LFW in collaboration with emerging fashion designers.
By: Diamond World News Service
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Jan 11 2019 3:59PM
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Reference: 16920  

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The Lakme Fashion Week (LFW) has reportedly joined hands with Diamond Producers Association (DPA) to identify and mentor Indian diamond jewellery design talent, who will be given a chance to showcase their work at the Lakme Fashion Week Summer/Resort 2019 edition.

As part of 'The Real Cut', emerging designers associated with iconic jewellery brands will for the first time showcase their work at LFW in collaboration with emerging fashion designers, mentions a newspaper report.

They will get an opportunity to showcase their work with designer labels Rara Avis by Sonal Verma, Verandah by Anjali Patel Mehta and Saaksha & Kinni by Saaksha Bhat and Kinnari Kamat.

The collaboration will showcase the versatility of diamonds and how they can be teamed with prêt wear.

The report states that the designers, with experience of three to eight years, must demonstrate a combination of innovative design and techniques to celebrate diamonds. Winners will be chosen by jury members who will evaluate them on parameters ranging from quality, innovation, marketability, originality and ability to take their business to the next level.

"Diamonds have a very deep connection to the history, culture and fashion of India. We are excited to collaborate with LFW to offer a platform that will identify and nurture diamond jewellery design talent and be beyond a basic showcase.” "Our path-breaking association, which pairs and enhances prêt fashion wear with everyday Diamond jewellery, is the perfect opportunity for young and emerging Diamond jewellery designers to display their talent and celebrate this billion-year-old miracle of nature. I'm looking forward to seeing the exciting looks that emerge on the runway, with Diamonds enhancing every collection,” Richa Singh, Managing Director - India, Diamond Producers Association was quoted by a news report.

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