The company is adopting an aggressive approach in its marketing and intends also to increase its shop-in-shop stores which would also serve as omni-channel outlet, as per reports. It currently has three brick and mortar store presence in Bangalore, Nagpur and Pune. The company had recently raised funds worth Rs 98 crore from Peepul Capital for its expansion plans. It has roped in Bates CHI &Partners to undertake its promotions at a budget worth around Rs 40 to 60 crore, reports add.
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