Jewellery arm of Citizen Co wants to launch pearl jewellery in India

Citizen Jewellery, the jewellery arm of Citizen Co is intending to launch its pearl jewellery brand Citizen Pearl in India. The $50-million brand is retailed in 1,000 stores in Japan, at price points between $200 and $10,000. Citizen has yet to study the Indian market and consumer, to determine pricing and other product strategies for its Indian venture.

Reports add that Bangalore-based jewellery retailer Ganjam will lend Citizen Jewellery a helping hand in studying the Indian market and consumer, being associated with the Japanese company for almost a year now, as one of the six jewellery brands distributed by Citizen Jewellery in Japan.

Both companies are keen to foster long-term relationships, although it is not determined whether Citizen Pearl will be distributed at Ganjam stores, reports say.