Inaugural Xifu International Gold Wedding Jewellery Design Competition begins

The inaugural edition of the Xifu International Gold Wedding Jewellery Design Competition has kicked off. The platform is organised by JNA & CJNA of UBM Asia, the World Gold Council and the People's Government of Yantian District, Shenzhen, supported by the Culture, Sports and Tourism Administration of Shenzhen Municipality and exclusively sponsored by Shenzhen Batar Investment Holding Group Limited.

The biennial competition calls upon designers to express unique wedding traditions and customs from around the world. It is open to all budding and professional jewellery designers as well as students and graduates of all jewellery design disciplines. The platform encourages jewellery design talent to showcase designs in gold wedding jewellery sets, incorporating the traditional Chinese wedding custom of extending well wishes to newlywed couples through symbolic jewellery gifts.

Letitia Chow, founder of JNA, CJNA and director of business development –Jewellery Group at UBM Asia Ltd, said, "The establishment of the Xifu International Gold Wedding Jewellery Design Competition is a pioneering effort to promote the advancement of the gold wedding jewellery industry." Roland Wang, managing director of the World Gold Council in China, also voiced his confidence on the competition's role in nurturing young but expert designers.

In traditional Chinese wedding culture, Shuangxi, commonly translated as "double happiness", is an auspicious ligature that symbolises joy and marriage. Xi-Fu, a registered trademark of the World Gold Council, is a gold jewellery brand especially tailored for the global wedding market.

The Xifu International Gold Wedding Jewellery Design Competition seeks to encourage talented contestants to dedicate their innovation and cutting-edge designs to create a new era in the gold jewellery industry. The theme of the inaugural competition is 'Oneness.' The competition’s organisers and jury is keen to see designs incorporating different cultures and insights and reflecting the creativity and originality of designers from all over the world.