The original Hair & Jewel was created as an ornate coiffure with one million dollars of diamonds and precious gems. It was promoted through a photo with a model wearing it. The photo stirred attention all over the globe, and became a strong promotion for Graff Diamonds, which noted that at the time fine jewellery was generally being promoted through typical formats but the Hair & Jewel image broke through the clutter, promoting diamonds to be aspirational for younger women.
The modern version of the Hair & Jewel was created unveiled on October 8, 2013. It is made with $500 million worth of precious jewels. Graff Diamonds views the creation of the iconic piece as a milestone, and coincides with the opening of its 40th store globally.
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