Graff Diamonds opens new expanded store in Harrods

This expansion of Gaff Diamonds within the fine jewellery room at Harrods becomes important as it is going to increase footfalls in the store. Designed by Graff’s in-house Monaco interior design team, materials have been sourced from around the world including a monochrome floor, incorporating a highly polished arrangement of Cipolino, Pentelikon and Verde Assoluto marble. The walls of the 1242sq foot boutique will be clad with golden dichroic glass mirrors, complementing the rich tones of deep American walnut panelled walls towards the rear of the store. A Bohemia crystal chandelier will illuminate the jewellery pieces beneath with hundreds of individually hand-blown glass spheres in gold, bronze and silver tones, along the entire length of the boutique creating a captivating experience for Graff clients. 

As Francois Graff, chief executive officer at Graff, says, “Following the resounding success since its launch last year, the Graff store in Harrods has become an important location in London for the company portfolio, increasing our brand footprint and further establishing our position at the pinnacle of the fine jewellery industry.The significantly expanded store will enable our clientele to further experience the exemplary craftsmanship incorporated into our exceptional jewels and innovative timepieces from Graff Luxury Watches.  Our expansion plans throughout 2015 and into 2016 will take our global network to 55 stores.”