Ghanasingh Be True launches Be True Bride

The collection is a range of multi-functional bridal jewellery
Ghanasingh Be True launches Be True Bride

Leading jewellery label Ghanasingh Be True launched its bridal collection- Be True Bride, which breaks the traditional norms and is inspired by the modern bride, her appeal for timeless jewellery yet more wearable and practical jewellery. The collections are magnificently made with attention to detail and expert craftsmanship to meet the demand.

The jewellery combines international chic and a celebration of the beatific Victorian era through arty elements and refined detailing, whereas the bespoke Vintage jewels’ designs continue to draw inspiration from royal Victorian motifs.

The design applies Columbian carved emeralds, Mozambican rubies, carved royal tanzinites and pink diamonds in a unique manner. Says Gautam Ghanasingh, Creative Director " Besides timeless pieces, the new age bride also looks for jewellery that is versatile, trendy, lightweight and wearable even after the wedding day. Paying attention to this need Ghanasingh BE TRUE presents a range of multi functional bridal jewellery. For instance, an elegant pair of earrings can be worn as a jhoomar, pass or a maang tikka. A maang tikka can be transformed as a striking pendant and a haath phool can be worn as a bracelet.”

The refined collections encompass limited edition statement pieces in a variety of avatars, such contemporary ear-crawlers, hand harnesses, striking maang tikkas and kalkis multiple finger rings, multi functional raani haars, reflecting contemporary sophistication to timeless elegance. The collection encapsulates a wide range of multi-functional bridal jewellery. A pair of earrings can be worn as a striking jhumor passa, maang tikka or a brooch. Similarly, a maang tikka can be adorned as a pendant necklace. The modular jewellery pieces by Ghanasingh Be True are also collapsible wherein a heavy haathphool can be detached to a simple single strand of uncut diamonds, which can be worn as a tennis bracelet, lending itself perfectly to ethnic ensembles as well chic western outfits.

The collection is being retailed online through Velvetcase as well as at the Ghanasingh Be True store in Mumbai.


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