GJEPC completes first screening for Artisan Awards 2014

The Gem and Jewellery Export Promotion Council of India (GJEPC) has completed the first round of screening for its Artisan Awards 2014. The afternoon event saw the eminent jury panel select 40 from 800 design entries,

Each entry overall underlined artistry at its best, and ingeniously brought alive the movie eras through jewellery.

The deisgns highlighted elements from the black and white -Monochromatic Magic era to the Golden Glory era, Colourama to Avant Garde, while combining the exquisiteness, glory and iconic representations of India cinema.

Sanjiv Banerjee, Mamta Rajaram, Sushil Solanki and Subhankar Bhowmick qualify for the Colourama category, Pratha Pravin Chavan, Sanafiya Hakim, Kosha Shah, Meghna Bag, Sanju Das, Natasha Adnani selected for the golden glory, Arunava Chakraborty made it to the Monochromatic category, Shrutika Patankar, Zohara Moorthy, Mehul Gupta, Arunava Chakraborty and Megha Lodha was chosen for Avant Garde. The categories Avant-Garde and Colourama witnessed the most creations from with over 800 creative and opulent artworks received nationwide.

Of the panel, judge and leading fashion designer Payal Singhal said, “Design is the core of creativity. It’s really stunning to see some of the breath taking designs interestingly decoded on paper.”

Milan Choksi Co-convener Exhibition Sub-Committee (National), said “The Artisan Awards has attracted participation from across the country. I am impressed to see these state-of-the-art designs inspired by Indian cinema. I can’t wait to see how these exquisite designs will be replicated into actual pieces; making a wave in the jewellery sector.”

Famous Architect and Interior Designer, Ashiesh Shah said, “The participants have very innovatively brought in movie allusions through their designs.” Activity Chairperson, Outreach Programme, NID, Shimul Mehta Vyas, said, “We were looking for talent that can bring refreshing, novel and edgy designs which we found so brilliantly done by participants for Artisan Awards. Most of the illustrations are designed very futuristically.”