GJEPC Announces ‘The Artisan Jewellery Design Awards’ 2014

Celebrating 100 years of cinema through jewellery
GJEPC Announces ‘The Artisan Jewellery Design Awards’ 2014

The Gem and Jewellery Export Promotion Council of India (GJEPC) has announced ‘The Artisan Jewellery Design Awards 2014’ to be held in December 2014.

GJEPC is inviting participation from all established and budding designers across the country to bring out the best of their designs and present it by August 15th, 2014. The award celebrates ‘100 years of Indian cinema’ showcasing iconic jewellery with brand Ambassador Sonam Kapoor. The award aims to celebrate the highest levels of artistry, innovation and individuality, elevating jewellery designers to their rightful status as artists. The award invites a multitude of talented designers to converge under the realm of this contest and exhibit some exquisitely designed jewellery pieces.

Commenting on the awards, GJEPC Brand Ambassador Sonam Kapoor says, "I believe jewellery is an expression of one’s individuality. Artisan Jewellery award is a wonderful initiative by GJEPC that provides an apt platform to all designers to showcase their creativity and talent. It is an opportunity for promising designers to create innovative designs that will appease the fashion conscious woman of today.”

Speaking on the occasion, Chairman, GJEPC India, Vipul Shah says, ‘Indian cinema symbolises Indian life and culture. In an ode to this strong influential medium of art that touches various aspects of our lives, we provide this platform to jewellery designers to present their talent to an esteemed panel of judges which will bring the finalists accolades and put them on a road to stardom”.

Co-convener, National Exhibition, Milan Chokshi says, “The Artisan Awards is designed to empower designers with a platform that enables them to reveal their creativity and present extraordinary jewelry. We believe the awards will bring alive the enchanting ears of Indian cinema with alluring trinkets.”

The competition has four separate categories namely the ‘Monochromatic Era’, ‘Golden Era’, ‘Colourama Era’, ‘Avant Garde Era’. Each category has four shortlisted movies based on which designers will have to present their sketches for the first round. The Monochromatic era brings back the diamonds and pearls coated in precious metals in black or white color. The Golden Era highlights Indian women’s fascination towards yellow metal which has been a testament to India’s glory years. The Colourama period infuses colour to jewellery through multi-coloured precious metal & gem stones. The Avant-Garde is all about employing global techniques and path-breaking design for the creation of innovative jewellery. The criteria for judging will be dependent on the thematic relevance per era and rules defined per category. Upon shortlisting a particular sketch, a four member team would select the appropriate manufacturer for the prize. In case of amateur designers, a manufacturer will be provided in-house. The jury includes leading industry veterans such as Usha Balakrishnan - jewellery historian, Priya Tanna –editor-VOGUE India, and lastly Ashiesh Shah.

The winners of the four categories of the Artisan Awards will receive: • A prestigious internship with renowned global retail brand • Runner ups will get an internship with renowned Indian retail brand • The creations will be displayed in the Indian Pavilion/ International roadshows • Get invaluable publicity through media exposure • Receive their awards at an exclusive awards event to be held in Mumbai For further information, please log on to: http://www.theartisanawards.com/


Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet

logo
Diamond World
www.diamondworld.net