GIA offers new rebates and marketing tools

The GIA Diamond Dossier® service will soon be cheaper by up to 12 percent on diamonds weighing up to 1.49 cts, as announced by the Gemological Institute of America (GIA). The price reduction will be effective immediately.

Adopting another marketing strategy, the GIA is offering two new volume-based programmes for a limited time period starting January 1, 2009. The GIA will deliver customised grading report sleeves specifically designed to highlight the manufacturer’s or retailer’s brand name, for its clients who qualify for the offer. The qualifying customers can also obtain personalised inscriptions on their diamonds for 25 percent less than the usual fee. These inscriptions can be tailored to include the client’s brand name or logo.