Forevermark launches at PMJ Jewels in Hyderabad, Visakhapatnam and Vijayawada

PMJ Jewels, a brand that promises to create jewellery with utmost love & passion have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Hyderabad.

Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, PMJ Jewels promises to give you a jewellery experience that is magnificent for an eternity. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewellery pieces.

Celebrating this partnership was the gorgeous and talented film star Taapsee Pannu who unveiled PMJ Jewels’ exclusive collection crafted with beautiful Forevermark diamonds. Adorned by exquisite Forevermark jewellery, she said, “A Forevermark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forevermark diamond has a unique identification number which is a testimony to its promise. PMJ Jewels offers the finest diamond experience to its customers.  It is truly an honour to be a part of this event as Forevermark and PMJ Jewels join hands to showcase such a wide variety of gorgeous diamond jewellery.”

Kushal Kumar, Chairman, PMJ Jewels added, “Less than 1 per cent of the world’s diamonds are eligible to become Forevermark. We are delighted to partner with Forevermark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewellery but also maintains increases our credibility with our customers.”

Highlighting the partnership Sachin Jain, President, Forevermark India said, “Forevermark is proud to be associated with PMJ Jewels, one of the fastest growing manufacturers & retailers in South India. Forevermark only partners with authorised retailers such as PMJ Jewels, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. PMJ Jewels’ exquisite design and craftsmanship enhances the beauty of a Forevermark diamond and we look forward to a long-standing relationship with them.”

At PMJ Jewels, Forevermark had created a special black room enclosure where a beautiful Forevermark diamond was on display. A special laser light was passed through the centre of this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers could witness this magnificence as the light refracted through the diamond in a multitude of colours making for a stunning visual spectacle. It was truly an unforgettable experience for PMJ Jewels’ clients in Hyderabad.

Forevermark diamonds are the world’s most carefully selected diamonds. Each Forevermark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart which is an assurance that every Forevermark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forevermark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, PMJ Jewels will carry forward the promise of Forevermark.