ENLIGHTENED™ - Swarovski Elements introduces Creative Application Tool

Need by consumers to own style statements is driving design in the luxury product segment to be innovative with precious stones and materials, as noted by trend experts at ENLIGHTENED™ - Swarovski Elements. ENLIGHTENED™ has developed a Creative Applications Tool to illustrate ways to use its gemstones, created stones and associated products in alternative segments like bejewelled eyewear, mobile phones and consumer electronics, designer writing instruments and even luxury cutlery and tableware. The tool also explains how ENLIGHTENED™ – Swarovski Elements can be teamed with an unusual array of base materials and useful application and product information.

The eyewear market has been delivering eyewear design that appreciates the product as a jewellery and beyond just eyewear, with companies like Cartier, Gold & Wood, Fred and Henry Jullien, or Los Angeles-based Luxuriator, which offer fabulous frames with precious stones, according to Birgit Rieder of ENLIGHTENED™. Accessories like the mobile phone, MP3 Player, iPod, iPhone or associated consumer electronics and their accessories are showcasing the synergy of style, fashion and technology. Luxury mobile phones using diamonds, precious stones and precious metals are already being offered by brands like Vertu, Motorola, Goldvish, Nokia and Samsung. “We see high-end handsets taking on the same status as luxury watches, presenting lucrative opportunities for brand extension and increased revenues in the 1 billion handset-a year market,” said Birgit Rieder of ENLIGHTENED™ - Swarovski Elements.

Leading brands like Montblanc, Cartier, Waterman, AT Cross and Parker are focusing on limited editions and masterpieces that target the collector of luxury pens, regardless of age or gender. Designer cutlery and tableware is also reflecting the style quotient, with many European manufacturers concentrating on the premium end of the market. ENLIGHTENED™ has cooperated with Berndorf AG for “Brilliant” a special edition of their Opus collection that was set with synthetic blue spinel and synthetic ruby. Precious metals and ENLIGHTENED™ - Swarovski Elements are inspiring everything from edgy modern designs to the timelessly classical.

The ENLIGHTENED™ Creative Applications Tool is an informative introduction into creative ways of using genuine gemstones and creative stones for alternative products. The tool comprises the ‘Application Lab’ - a collection of material samples that integrate gemstones into different base materials, informative Application Cards with product information, details of application methods used and suggestions for alternative segments. The Tool is a real touch and feel invitation to design with ENLIGHTENED™ – Swarovski Elements.