EGL Asia Diamond Laboratory expands its promotional drive

EGL Asia, reputed for being the only EGL diamond laboratory operating independently in Asia, is strengthening its marketing and promotional drives. It recently made its first participation at the 17th Vietnam International Jewelry Fair, and has lined up another showing at the forthcoming China International Gold, Jewellery & Gem Fair in Shanghai scheduled from November 27-30. China is the world's third biggest consumer of luxury goods with Shanghai ranking as the number one among Chinese cities in terms of sales volume. Jewellery has been placed third after housing and automobiles in the luxury market.

Yossi Kuzi, Managing Director and Founder of EGL Asia, said: "We are operating in the heart of the fastest-expanding region for diamond and jewellery sales globally. In spite of the current turmoil in the market, China's impact continues to be felt in the rest of Southeast Asia, and that means EGL Asia is ideally placed to provide its high-quality services to the other major markets, including Japan, Taiwan, Singapore, Thailand, Indonesia, Malaysia, Vietnam and the Philippines."

The company expanded its services to Hong Kong in June 2008, offering a brand new state-of-the-art laboratory featuring the most modern equipment in the diamond industry, alongwith high-speed response times. The company provides certificates within 24-48 hours all over Asia and the VIP service boasts a two hour delivery turnaround time in Hong Kong.

Services from the lab include full and mini certification, consultation, laser engraving and sealing services. As EGL Asia is an independent gem lab and grading services are undertaken in-house, it retains complete control over the grading process. The lab gives its consumers the assurance of highest levels of accuracy and complete reliability due to a specially created administrative structure which supplies trustworthy results.