The website will be a business-to-business platform. Also, the company has undergone some transformation under the guidance of its Chairman and Chief Executive Officer Robert Gannicott. The company bought over BHP Billiton Ltd.’s 80 percent stake in the Ekati mine in Canada and sold the Harry Winston jewellery brand. The Ekati deal also involved Dominion gaining ownership of BHP’s marketing initiative – the CanadaMark trademark, reports say. The company is looking at ‘revitalizing that and may well turn it into a polished-sales platform’, reports suggest. With this, buyers of Dominion’s rough stones could resell some of the diamonds, after they are cut and polished, through the website with the CanadaMark certification.
Plans for the online platform are yet in initial stages, reports say.
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