24 Oct 2018
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Dharmanandan Diamonds Bags The World’s Brightest Diamond
The collaboration leverage DDPL to add the ultimate feather to its ‘Special Cut Collection’ and further increased agility and speed to market special cuts.
By: Diamond World News Service
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Aug 8 2018 10:23AM
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Reference: 16564  

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Agreement was signed at Dharmanandan Diamonds Pvt. Ltd. in Surat, India. (l to r) Vipul Sutariya, Hitesh Patel,  MD, DDPL, Mike Botha, Shailesh Patel
Agreement was signed at Dharmanandan Diamonds Pvt. Ltd. in Surat, India. (l to r) Vipul Sutariya, Hitesh Patel, MD, DDPL, Mike Botha, Shailesh Patel

Dharmanandan Diamonds Pvt. Ltd. (DDPL), the leading diamond manufacturer has announced that they have signed an exclusive agreement with master diamond cutter, educator and designer Mike Botha to globally expand the business opportunities through the DDPL’s manufacturing expertise and the beauty of the world’s brightest diamond®-Sirius Star®.

This exclusive licensing partnership consists of the 7 patented diamond shapes: Sirius Star® 80 Round, Sirius Star® 100 Round, Sirius Star® Cushion, Sirius Star® Cushion 100, Sirius Star® Square, Sirius Star® Octagon and Sirius Star® 88 Round.

“DDPL is known for innovative products and services,” says Hitesh Patel, Managing Director, DDPL. “We see a different business potential in the market today partnering on the “World’s brightest diamond®”. Adding these cuts to our existing special cuts like Padma & 7 Hearts, DDPL now can offer the distinguished solutions to our customers for differentiation and value addition to their business”

Upon signing agreement Mike Botha, creator of Sirius Star®- the world’s brightest diamond stated, “I am very pleased with our exclusive agreement with Dharmanandan to cut Sirius Star® diamonds for global distribution. This is a tremendous milestone for the Sirius Star® brand as Dharmanandan has the depth of expertise and global reach to carry the brand in adequate inventory in all the sizes and clarity necessary for successful distribution. We look forward to an exponential growth phase without neglecting our independent jewellers who have been fiercely loyal to the brand to date.

“Over the past 4 decades, DDPL has built an incredible foundation as the brand worldwide that maximizes a diamond’s brilliance. This exceptional line-up for proprietary shapes gives us an opportunity to transform how we scale our business in the Special Cut segment, allowing us to reach more people around the world faster, while also enhancing the experience we offer to our customers,” said Sandip Patel, Director, DDPL. “I am so excited to start using the Sirius Star® range of diamonds under DDPL Brand. These are indeed the brightest diamonds I've ever seen. For our customers who have been trying to decide between visual beauty and light performance, this is the choice for them,” Patel continued.

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