City of Antwerp launches Antwerp loves diamonds mobile app

The City of Antwerp has launched the “Antwerp loves diamonds” mobile app, which gives an overview of more than five centuries of diamond trade in Antwerp and useful tips for purchasing a gemstone. It has been launched with the support of the government.

“The city as a whole should do more internationally to take advantage of the fact that Antwerp is the leading global diamond center”, says Koen Kennis, Alderman for Tourism. “This app will position Antwerp even better as a top tourist destination. Indeed, the diamond trade is one of our incomparable assets that distinguishes us from the rest of the world.”

The app reveals the secrets of diamonds by means of all sorts of fascinating facts. A brief historical overview casts a light on the global history of the diamond trade. The themes, “From mine to finger” and “Who does what” provide an overall picture of the diamond industry and trade. In the “Hall of Fame”, visitors encounter remarkable diamonds and diamond objects, along with famous individuals who had a connection with diamonds, such as Rubens and Napoleon. “We speak diamonds” addresses the multicultural dimension of the diamond trade.

The app also provides tips for purchasing diamond jewelry and an overview of the jewelers that have earned the “Antwerp’s Most Brilliant” quality label. A list of locations gives users the option of selecting their favorite locations having a connection with diamonds, and in this way plan their own route. The mobile app is available in four languages and is free to download via the App Store (iOS) or Google Play Store. Once downloaded, the app is fully functional offline.