Chow Tai Fook readies to open its first branded boutique in Hawaii

Chow Tai Fook Jewellery Group Limited, and DFS Group the world's leading luxury travel retailer, signed an agreement to introduce Chow Tai Fook to the Hawaii market this May, with its first-ever branded boutique at T Galleria by DFS, Hawaii.

The new Chow Tai Fook boutique is situated at T Galleria by DFS, Hawaii, located on Royal Hawaiian Avenue in the heart of Honolulu, the capital and largest city of Hawaii, and close to the iconic Waikiki Beach and its luxurious resorts. T Galleria by DFS is a prime shopping destination for travellers seeking leading international luxury brands as well as the very best Hawaiian-made products. The landscape and culture of Hawaii make it a popular wedding and honeymoon destination and jewellery has fast become a key category for travellers to the islands.

Covering approximately 970 square feet, the Chow Tai Fook boutique will offer a wide spectrum of jewellery products including gem-set jewellery, fixed-price gold products and platinum & karat gold jewellery, in tandem with exclusive collections such as Oriental Blessings and Jardin Magique. Chow Tai Fook's Hearts On Fire branded diamond and wedding jewellery will also be available in-store, including its premium design-oriented exclusive collections such as Flight of Radiance and Rhythm of Snow.

Chow Tai Fook Managing Director, Kent Wong, said, "The signing ceremony marks a key milestone in the partnership between Chow Tai Fook and DFS. We are excited to bring the first-ever Chow Tai Fook branded store to Hawaii, supported by DFS' extensive retail expertise, in order to capture the growth potential of leisure spending in the Hawaii market."

Philippe Schaus, CEO of DFS Group said, "We are proud to be Chow Tai Fook's partner in bringing their exquisite collections to travellers in Hawaii. With over 50 years of experience in Hawaii, we are confident that T Galleria's reputation as the world traveller's preferred destination for luxurious shopping will attract many new customers to Chow Tai Fook."