Chow Tai Fook awarded with BrandLaureate Signature Award

Chow Tai Fook Jewellery Group Limited was honoured for the second time, with the BrandLaureate Signature Award in Retail Jewellery at the 2015 BrandLaureate BestBrands Award 2014-2015, reports say.

The theme for this year’s award was "Brand Driven & Driven by Brand". BrandLaureate BestBrands Award, is a platform which appreciates brands that imbibe strong branding and culture and achieved success, reports say.

The retail entity appreciated this honor and noted it was a significant achievement as it was the second time it won the award for its branding efforts. The company was recognised this year for its performance as a branding leader and one which gained from its branding and approach that appealed to consumers as such promoting their growth, reports say.