CaratLane.com associates with Yash Raj Films

Leading online jewellery company CaratLane.com has associated itself with Indian film production house - Yash Raj Films, featuring its jewellery in the new version of the ‘Dhoom Machale’ anthem song from the Indian flick Dhoom.

This new version of the song is credited to Saba Azad, who adorns jewellery from CaratLane.com, as also her troupe. The online retailer sees Saba Azad to exemplify the urban Indian woman and represent its jewellery which is chic and for the woman of today.

CaratLane.com sees this opportunity as one that spearheads its efforts to opt for new ways to reach out to large audiences, reports say. The video of the Dhoom Machale anthem was unveiled on December 24th on Yash Raj Films’ YouTube network, reports add.