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CIBJO President proposes Thailand position itself as primary access point to gemstone industry
Speaks as keynote speaker at a dinner summit in Bangkok
By: Diamond World News Service
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Aug 12 2016 10:09AM
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Reference: 13327  

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CIBJO President Gaetano Cavalieri has proposed that Thailand position itself as the primary access point to the gemstone and jewellery industries and markets of the ASEAN bloc in Southeast Asia. He was addressing an audience as keynote speaker at a dinner summit held in Bangkok on August 8, organised by the country’s Department of Trade Promotion (DITP). The event brought together senior government and industry representatives to consider strategies for consolidating Thailand’s leadership role in the business.

Dr. Cavalieri further noted that Thailand should serve as a centre that connects and services the entire region, and also acts as a bridge-way that links it to the world.

DITP, the department within Thailand’s Ministry of Commerce responsible for promoting the country’s export industries, has recently expanded its involvement in the gemstone and jewellery industry, taking over the management of the Bangkok Gems and Jewellery Fair.

Dr Cavalieri noted that, while Thailand has achieved the status of a world leader, with its exports grow over the past 10 years by almost 300 percent to about $11 billion, and peaking in 2012 at $13.1 billion, it is not always considered way internationally. “Thailand’s second-tier status as a centre has less to with production and sales capacity than it has to do with way that it is perceived in the business. But perception is critical, for the way you are perceived by others affects your ability to market your products, and consequently is a principal factor in deciding whether you will be able to optimise sales and exports. He further said Thailand must focus on ‘elements that set you apart? What is your USP, or Unique Selling Proposition?’ Dr Cavalieri propose that Thailand be positioned as the ASEAN jewellery trade centre, providing an easily accessible and navigable gateway to a massive region, which also includes Indonesia, Malaysia, the Philippines, Singapore, Myanmar, Cambodia, Laos, Vietnam and Brunei.

The summit in this week was presided over by Apiradi Tantraporn, the Minister of Commerce, who was joined by the DITP Director General, Malee Choklumlerd.

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