C. Krishniah Chetty launches Platinum Love Bands - Endless Love range

Leading Indian jewellery house C. Krishniah Chetty & Sons organized an event to launch the season’s Platinum Love Bands - Endless Love range with Indian ace Tennis player Rohan Bopanna and wife Supriya unveiling the collection and also celebrating their Platinum Day of Love. The couple exchanged Platinum Love Bands to mark their day of love.

The design concepts adopted for the Platinum Love Bands - Endless Love range are ‘Infinity Symbols’, ‘Endless Love Knots’ and ‘Duo Bands’ with themes based on a design hook of ‘Luxury Archeology’. It reflects a new design direction applying ancient materials to modern themes. The pieces includes minimal expressions of mythological or ancient icons of eternal love on contemporary platinum pieces.

Rohan Bopanna said, “Today, commemorating our Platinum day of Love with these beautiful Platinum Love Bands symbolizes the eternal love, trust, and commitment that we aspire to in our relationship. Personally too, the look and feel of platinum, appeals to me, as does its attributes.”

Mr. Vinod Hayagriv, Managing Director, C. Krishniah Chetty & Sons noted that “The demand for platinum jewellery has been on an upward trend and addressing the consumers’ needs this season we announce the launch of Platinum Love Bands – Endless Love collection. The metal’s inherent qualities match the sensibility of the modern consumer”.