BlueStone launches new collections and offers for Akshaya Tritiya

BlueStone has launched four collections of jewellery and buying offers for celebrations to be fulfilling on Akshaya Tritiya which falls on May 9th. The festival is believed to be when auspiciousness and prosperity come to one’s door and people are keen to invest in gold as a symbol of prosperity.

Four collections namely, Harmony, Graecia, Vaishaka & Fleur Affair blend tradition and modernism keeping in mind the evolving customer preferences and feature close to 100 products that offer something for everyone.

Arvind Singhal, COO, BlueStone said – “The festive occasion of Akshaya Tritiya is an important day for jewellers across the country. We experience a surge in activity (over three times usual traffic) during this period with demand for gold and diamond jewellery peaking. This year, we are offering four exclusive collections for Akshaya Tritiya designed keeping in mind the tastes and preferences of our discerning shoppers. We are confident that our audiences will love the wide range of designs, each exclusively handcrafted to perfection.”

The Harmoney Collection offers iconic religious jewellery with a modern twist. Ancient artistry meets a modern design philosophy in the ethereal Graecia Collection, while the Vaishaka Collection has been crafted specially for the auspicious eve of Akshaya Tritiya. The Fleur Affair is inspired by the floral patterns of nature. BlueStone is also offering promotional offers like free gold coins on purchase of diamond jewellery, gold coins at bullion rates and attractive Paytm cashback on gold transactions. Shoppers also stand chance to win a gold iPhone every hour on the day of Akshaya Tritiya.