The Blue Nile Webroom brings the online shopping experience to life in a physical environment, unlike anything else in jewelry retail. Consumers are able to view more than 400 styles in person, try on engagement rings, ask questions, and place orders on in-store tablets with the help of non-commissioned consultants, or go home and purchase later at their convenience. Prices at the Webrooms are the same as they are online; up to 40 percent below traditional jewelers.
"We're learning there are a lot of new customers who are finding us for the first time through the Webroom and that some of our existing customers who love our quality and value still want to see, touch, and feel the ring," said Blue Nile Chief Merchandising Officer Julie Yoakum.
In February, Blue Nile announced that based on the performance of the first location, up to four more would open this year.
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