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Baselworld set for a lot of changes: No. of exhibitors halved to 600-700
Changes are done in the show in the wake of the increasing consolidation of the market in terms of production and marketing, as well as the challenges and opportunities of digital technology.
By: Diamond World News Service
Nov 11 2017 5:06PM
Reference: 15797  


Baselworld 2018 will be a much smaller show in terms of number of exhibitors. As per the Newsletter, release by organizers, the duration of the show will be shortened by two days and will run for six days. The number of exhibiting companies will be between 600 and 700.

The release states that Baselworld remains faithful to its strategy of quality and diversity. However, the watch and jewellery market is undergoing a period of profound change, first and foremost through the increasing consolidation of the market in terms of production and marketing, but also through the challenges and opportunities of digital technology. Responding to this development, Baselworld 2018 presents itself in a denser and more concentrated form in several respects. Therefore, the changes.

The Baselworld 2018 concept was developed in close cooperation with the most important exhibitors. Karl-Friedrich Scheufele, Co-President of Chopard, emphasizes that, “Baselworld 2018 will be more coherent and more concentrated. I look forward to participating in 2018, and I think Baselworld‘s management has made the right decision to initiate change.” Eric Bertrand, President of the Baselworld Exhibitors‘ Committee, adds: “I believe that these are the first steps in a very forward-looking direction,” and François Thiébaud, President of the Swiss Exhibitors‘ Committee notes that, “All these measures are positive for Swiss exhibitors. We now focus on the essence of what constitutes our industry.”

Baselworld 2018 will be the first step in a new, forward-looking concept. In order to continue to meet the industry‘s needs, all efforts to develop the traditional trade show into an expanded marketing and communication platform will be pursued. From 2018, new forms of real-time digital communication will be offered. At the same time, conceptual approaches for future editions are already being developed.

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