8th Antwerp Diamond Trade Fair unfolds

The 8th Antwerp Diamond Trade Fair known as BrilliANT has unfolded in the diamond trading halls of the Antwerp Diamond Bourses and with an encouraging participation of retail jewellers, leading designers, trendsetters and diamond buyers. The event is being held between January 29 to 31, 2017.

The event is a joint initiative of the Bourse, Club and the Antwerp Diamond Kring, and is powered by the Antwerp World Diamond Centre (AWDC). It is powered by the Antwerp World Diamond Centre.

“For most jewellers in the US, Asia and Europe, the 2016 holiday sales season was significantly better than earlier years,” says Michel Schonfeld, of the BrilliAnt’s organizing committee. “Industry market analysts and marketing agencies all agree that the outlook for 2017 is positive, with diamond jewellery sales expected to grow. This bodes well for our fair.”

Among the 95 exhibitors participating at the event, the Gem and Jewellery Export Promotion Council of India has hosted an India Pavilion which is the first time it has participated at the event.

Also, seminars that are part of the agenda of the event will include one by the World Diamond Mark entitled ‘Driving traffic to retailers – the World Diamond® Mark Model‘, Laurence Vandenborre, Senior Lector Education of HRD Antwerp NV’s talk on ‘Tips and tools on how to hone your B2C skills and boost your jewellery business.‘ and Jean Marc Lieberherr, CEO of the DPA, talk on the DPA’s Real is Rare™ campaign will be presented.

Among the exhibits at the event, Aaron Shum’s “Eden of Coronet,” a Gibson Guitar which was awarded a Guinness World Records™ title for the Most Valuable Guitar in 2015 and has been valued at US$2 million will be a highlight.