CaratLane Launches its 13th store in Delhi NCR, at Ghaziabad

Situated at one of the central areas in Ghaziabad, this outpost of CaratLane is designed to usher in a uniquely smart jewellery buying experience.
CaratLane Launches its 13th store in Delhi NCR, at Ghaziabad

CaratLane, India's leading omni-channel jeweller is going strong in the Delhi/NCR region with its 13th store inaugurated at Ambedkar Road, Ghaziabad. For a brand that’s on a mission to democratise access to jewellery, this store launch, the 13th in Delhi/NCR region and 43rd in the country, is another step forward in that direction. With discerning customers looking for trustworthy jewellery brands, CaratLane’s association with Tanishq has only come across as a boon for those looking to buy precious and contemporary jewellery.

Situated at one of the central areas in Ghaziabad, this outpost of CaratLane is designed to usher in a uniquely smart jewellery buying experience. “We are extremely proud to launch our thirteenth store in the Delhi region. Delhi/ NCR has always been an important market for us and the response to all our designs and collections has been very positive. I am confident that our current and prospective customers will deeply appreciate this.  The store also houses a solitaire corner and the virtual try-on 'magic mirror' for those 'just looking' moments. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible.” Mithun Sacheti, Founder & CEO CaratLane said, while speaking about the launch.

A valued customer, Rajiv Chopra, congratulating CaratLane on their 43rd store launch said, “I was a regular recipient of CaratLane communication, but always missed having a store in the vicinity. Now with the opening of a store here in Ghaziabad the entire range of modern and chic jewellery will be available at our doorstep .”

CaratLane’s latest collection Noor-e-Kashmir along with other signature collection and designs will be available at this 800 sq ft store.

CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has 34 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in efficient delivery, along with bringing forth savings of up to 20% over retail costs to customers, while continuing to give the best quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire.


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